Blog

Flip-flops have been the favorite footwear choice for beach goers for years. The basic design of the flip-flop hasn’t changed much over the years. They are using a flat sole which is worn by sliding y … read more

It’s easy for unnecessary trash to pile up at your favorite beaches during the summer months. There is an estimated 14 billion pounds of garbage that winds up on beaches and rivers each year. That is … read more

Authentic Licensed Lifeguard sweatshirts are very popular and have been around for over 50 years. If you come across a popular beach or vacation spot, you are sure to find a store that carries one of … read more

The Lifeguard® Lifestyle is to learn new things about the interesting creations on this amazing earth. One of the most interesting things to see in the waters, are the Bioluminescent organisms which e … read more

Why is it called the Iconic Hoodie? Well.. It's because this style hoodie has been around for over 50 years. Colors have been added, designs have been created, but there has never been any alteration … read more